What is “value,” and how to create more of it?

For business owners, entrepreneurs, and founders… creating value is critical to finding product-market fit, short and long-term survivability, and ultimately the success of the organization, business, product, or idea.

If you’ve worked at, or run, a big tech company, you’ve probably heard a lot of people talking about “value” and “impact.” These two words and what they mean to a company are part of many corporate cultures and show up in performance reviews, roadmaps, decision making, and organizational strategies. In addition, the value and impact a…