The Second “Value” Lens: People

Build trust and ease people’s pain. Created by the Author using Midjourney

People are complicated, messy, and unique. This making creating value at scale for a mass market challenging and why it should be easy to create more value between individuals. That’s why it’s crucial to keep asking if you’re solving the right problems in the right ways for the people you’re trying to serve.

The journey towards creating value using the people lens starts by understanding their pain…